Many women believe that urinary incontinence is a problem for older women. Friend, this is a true myth, a misconception that causes many women that experience urine leaks when coughing, sneezing or running feel embarrassed and prevents them from talking about it. And there you have it! That’s how a very common health problem, which we can all prevent and improve, becomes a taboo that causes insecurities in many women. Yes, even though urine leakage isn't a common topic of conversation over dinner with friends, it is something that many many women have. One study reports that half of women in the USA develop some kind of urinary incontinence in their lifetime.