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B-wom for Good Health & Gender Equality

International Women’s Day is a commemorative day adopted by the UN in 1975, in the midst of the industrial revolution, to claim the struggle of women to participate in society in equality with men. Nowadays is a day to celebrate the social, economic, political and cultural role of women in society, but also to claim and denounce pending issues, such as gender equality, women’s health rights or gender violence.

These are some of the causes that have moved the UN to launch in 2016 a new program of goals for all countries and people to improve our lives and our planet: SDG’s or Sustainable Development Goals.

Our mission in B-wom is the empowerment of women in society through technology and health knowledge, so it is an honor for us to officially support these goals, especially Good Health and Wellbeing and Gender Equality.

We want to create a positive impact on society and this is our way of doing so: giving women the tools to take care of their health, breaking taboos about women’s health, and raising awareness about the nature of our bodies and their changes, which in many cases are the source of inequality in the working environment.

We have seen women who quit leadership positions after being mothers due to problems of urinary incontinence. Women who don’t dare to ask for help to overcome health problems that limit their social life. And on the other side: women who have regained their confidence thanks to recovering from intimate health problems, and women who have improved their productivity and social position thanks to an increase in self-esteem after overcoming these problems.

This is the area for which we have started empowering women in society. A hidden problem that has a real impact on women’s lives. And that is necessary to know and resolve to reach the total equality of women in society.

If you feel identified or you think this is important, share to reach more women!

Share by share we can change the world 🙂

Iconic Power Couples: ICON & B-wom


Ahhh Valentine’s Day, a treasured time of feeling like it’s socially acceptable to half-eat a dozen truffles and chocolates out of a bright read heart-shaped box (btw, am I the only one who hates the pink nougat mystery filling…anyone with me? anyone??). Speaking of divisive, we def know how polarizing V-Day can be in general. Some live for February 14th to roll around so they can enjoy that super economical pre-fixe lobster special with their beloved boo. Some despise how forced the whole day can feel and would rather hang out with their cat, eat stale popcorn, and binge-watch Scandal. We totally get it.

But, truth be told, there’s an essence of V-Day we’re totally down to support and it’s the intention to celebrate all kinds of love! We’re not just talking romance, here. We’re talking about the unity and trust (and really bizarre inside jokes) that you treasure in the relationships you have with your bestie, sister, business partner, roommate, etc. Take for instance, our match-made in (women’s health) heaven partnership with ICON, the coolest pee-proof underwear you’ll find: Only for truly iconic women -or really any woman who has that occasional, awkward leak when sneezing or laughing, but still wants to feel sexy and confident 😉


Lucy & Ethel

Even though the classic show was centered around Lucy and and Rick’s marriage, I’m pretty sure we can all agree that Lucy and Ethel’s escapades delivered the most gut-busting laughs. It takes a special kind of bond to inhale and hide chocolates in swift unison.


Amal Alamuddin & George Clooney

Amal Alamuddin—the Lebanese-British internationally celebrated human rights lawyer—first met George Clooney (I believe he does some sort of acting? maybe seen him in a few movies?) in Florence, Italy. When the couple got hitched in 2014, they agreed to sell their wedding pictures to People Magazine and Hello Magazine. But instead of pocketing the millions earned from their stunning shots, the couple donated the moolah to several human rights charities with a big chunk of the earnings going to Satellite Sentinel Project, an org that monitors the movements of militant gangs in Sudan. Philanthropic power partners, indeed.


Venus & Serena

We can’t get enough of this sisterly love. As amazing as their tennis accolades and business achievements are, it’s the relationship between Venus and Serena that is most outstanding. These superstar sisters, who are constantly competing with each other, have a beautiful bond that is unbreakable. Serena recently wrote in a sentimental Instagram post, “There’s nothing I would not do for this brave inspirational woman @venuswilliams how fortunate I am to have u as my sister.”


Neil Patrick Harris & David Burtka

Actors Neil Patrick Harris & David Burtka are no strangers to the parent/work juggle. While raising their 5-year-old twins Gideon Scott and Harper Grace, the couple have never compromised their family time for their careers or vice versa. Their secret? NPH says it boils down to “having each other’s back, and I’m just amazed at the human being that he is. He’s an amazing dad.” Did you know that the cute couple were together an entire decade before walking down the aisle 3 years ago? ️‍


Beyoncé & Jay Z

CAN YOU BELIEVE THEY ARE BLESSING THE WORLD WITH TWINS?!!?! Phew, had to get that hard-to-contain-excitement off my chest. Beyonce and Jay Z are music moguls who have kept their love game strong for 13 years now (5 years of dating + 8 years marriage). With a combined net worth of close to $1 billion from their music, fashion, record studios, and other business endeavors, it’s probz fair to say that Beyoncé and Jay Z are the most powerful couple in entertainment. Beyonce once said, “We took our time and developed an unbreakable friendship before we got married.” 2 cute 2 handle.


Ellen Degeneres and Portia de Rossi

When Ellen was presented with the Presidential Medal of Freedom last year, Obama expressed that she “has shown us that a single individual can make the world a more fun, more open, more loving place so long as we just keep swimming.” And seven years ago, after California Supreme Court overruled the ban on same-sex marriage, Ellen wanted to share that fun, love, and openness to swim through life with her partner and Scandal actress, Portia de Rossi.


Barack & Michelle Obama

The love-radiating couple first met at the Chicago law firm Sidley Austin, when Barack was working as a summer associate and Michelle was his adviser. That’s right, behind every successful man, there is a strong, wise and hardworking woman, and Barack will be first to tell you. “Michelle is a tremendously strong person, and has a very strong sense of herself and who she is and where she comes from. But I also think in her eyes you can see a trace of vulnerability that most people don’t know, because when she’s walking through the world she is this tall, beautiful, confident woman.” These dreamers made history as America’s first Black President & First Lady with unconditional love guiding them all the way.


Golden Girls

And of course, this wouldn’t be a legitimate list of iconic partnerships if we left out one of the greatest girl gangs of all time—The Golden Girls! Remember when all the girls were stood up on Valentine’s Day? Instead spending solo time in sadness, Dorothy, Blanche, Rose & Sophia sat around, ate cheesecake, and looked back at memorable Valentine’s Days past. Ahhh…now that is true love.

If you want an extra shot of sexy mixed with empowerment and confidence, get your ICON undies and get 5$ off with the code BWOM5. Then download Bwom and get notified of our upcoming SEX Plan (yeah, that’s right, you read it) to boost your experience in the bedroom and

Mommy’s Guide to Feeling Less Tired Through a Practice of Meditation

By Julie Sacks, Meditation Teacher & Well-being Entrepreneur

It’s that time of year when we all think about setting our intentions for the year ahead. Wouldn’t it be great if we could commit to just one life changing habit that would naturally help all our other goals fall into place? Well, I believe that one habit is meditation. If meditation were a pill, we would all take it. It has no downside, only an upside. There are numerous benefits, such as better sleep, stress management, slowing down the aging process and increased energy and productivity – just to name a few. The countless benefits of meditation have been well documented by many credible sources, including Harvard Medical School, UCLA, NYT’s and CNN. (more…)

Make Yourself a Priority

The beginning of the year is without a doubt one of the best times to think about new resolutions and goals. Within the Top 10 Resolutions we find… quit smoking, go to the gym, eat better and of course, lose weight. Good, all this is important. However, we suggest thought that goes beyond a specific health objective. Resolution for 2017: Make yourself a priority

How much time do you devote to work on a daily basis? And to your family, your partner, your friends? And how much time do you devote to yourself?


6 Ways to Practice Self-Care During the Holidays

Self-care is a crucial part of life. It can make the difference between feeling cool, calm, and collected or wanting to pull your hair out every time something else gets added to your to-do list. During the holidays, this is truer than ever. Though the holiday season can bring a lot of joy, many Americans feel that they are more stressed at this time of year.

Instead of accepting being stressed as part of life create some small (but significant!) self-care habits. Remember, stress can even affect your pelvic floor! We’re not just talking about getting your nails done or spending 20 minutes meditating every morning (though these are greats ways to practice self-care). The kind of self-care we like to practice during the holidays is more about allowing your whole life to be centered around your own well-being. Why? Because you can’t take care of others if you don’t feel your best. Here are 6 self-care tips that will make this the best holiday season ever.


How Stress Affects Your Pelvic Floor

Stress affects everyone and, while small amounts of stress are a normal part of life, chronic stress is not. But being stressed all the time can do a lot of damage to your emotional wellbeing and, for women, your pelvic floor. Ok, so your pelvic floor might be the last thing you think about when you’ve got a million other things to take care of. We understand but, real talk, your pelvic floor should be something you’re concerned with. A strong, healthy pelvic floor can help you stay in shape, give you confidence, and keep your entire reproductive system operating at it’s best. So how does stress affect your pelvic floor? Read on!


Menopause and Pelvic Floor

By Susie Gronski

Who says sex has to stop after you hit menopause? Well, according to an international survey of 4,100 women, up to 50% said that sex was painful (1) Ouch! 50%?! That’s a whole lotta deprived vaginas.

Top 5 symptoms you might complain of in your golden years:

  • A vagina dryer than the Sahara desert
  • Getting “hot” and not it a good way
  • Waking up to a pool of sweat in your bed sheets
  • Insomnia
  • That annoying belly fat that won’t go away no matter what diet or exercise fad you try


3 Ways to Lower Your Risk of Breast Cancer


October is the month for Breast Cancer awareness. It’s the perfect opportunity for us women to learn more about our bodies, to take prevention seriously and to build healthy habits, such as performing regular breast check ups.

This October, Bwom has partnered up with the Keep A Breast Foundation to raise awareness about the importance of prevention. For every exercise plan that you buy at Bwom, we will donate 50% of the proceed to Keep a Breast to help them with the common goal of raising awareness about the importance of breast cancer prevention and healthy habits. Find out these 3 ways to practice prevention and lower your risk of breast cancer:


5 Women’s Health Apps We Love

Getting and staying healthy can feel complicated. When you have at least three thousand other things on your to-do list, making time for doctor’s appointments, remembering to pick up tampons (or even remembering when you’re supposed to start your period), and fitting in workouts can feel like monumental tasks. And while it can seem like all of these responsibilities fall on your shoulders, we don’t believe in the myth of “superwoman”. In other words, you can’t do it all by yourself, with the help of women’s health apps. 

That’s why we’ve rounded up our absolute favorite women’s health apps of the moment. Each useful in their own right, these apps are making managing your health a whole lot easier. (more…)

4 Ways Kegels Can Improve Your Sex Life

If you’re like most women, you’ve probably at least heard of Kegels. But did you know that they are for more than preventing bladder leaks? It’s true! In the mid-1940’s, Dr. Arnold Kegel developed an exercise to help women who were experiencing urinary continence. Many women who tried this exercise found that, in addition to having better control over their bladders, they were also experiencing better sex.